Tuesday, 26 November 2013

Pharrell Williams Debuts 24-Hour, Interactive Music Video For 'Happy'


On Thursday, at the stroke of midnight, pop impresario Pharrell Williams debuted the video for his new single, 'Happy.' It's 24 hours long. The video, available for streaming on 24hoursofhappy.com, features various dancers lip-synching to Williams' single throughout the course of a day in Los Angeles.

The four-minute, upbeat song is played on loop, with each cycle introducing a new dancer (or dancers) at a different location. Viewers can fast-forward or move backward using a clock interface that hovers over the display.

(thanks Cora)

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