The Unlikely Origins Of '60s Disposable Dresses

In 1966, the Scott Paper Company tried a novel promotion for its new line of household paper goods - in return for two proofs-of-purchase along with $1.25, customers could receive a disposable dress. Scott’s 'Paper Caper' dresses wildly exceeded expectations, and by the year's end, the company had received nearly half a million orders.

Within months, many other manufacturers wanted a piece of the paper-dress market. But by 1969, the trend was dead. Collectores Weekly spoke with writer and curator Jonathan Walford about the paper dress phenomenon and the reasons for its quick demise.

(thanks Hunter)