Horses are the one inescapable fact of Lexington, Kentucky - home to BreyerFest, the model horse Comic-Con, an annual convention for one of the last hobbies nearly untouched by culture at large.
Breyers figurines are made from a far less conspicuous material, and some of the rarest models fetch thousands. When you think of a toy plastic horse, it's probably a Breyers model - it's the biggest producer, and nearly every other model horse manufacturer has since gone belly up.
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