Today, a great percentage of women (and a small percentage of men) apply makeup daily. There is a simple reason for this: they want to look good. Call it vanity, if you must, but spending quality time in front of a mirror is a daily ritual millions of women can't do without.
Whether they're preparing for an average day at work, a big event, or a date with that special someone. It all goes back to the ancient Egyptians, who were the first women to wear makeup.