Saturday 10 October 2015

The Tupperware Queen

The Tupperware Queen
image credit: Florida Memory

There's more to Tupperware than leftovers. The story of the ubiquitous plastic container is a story of innovation and reinvention: how a new kind of plastic, made from an industrial waste material, ended up a symbol of female empowerment.

The product ushered women into the workforce, encouraging them to make their own money, better their families, and win accolades and prizes without fear of being branded that 1950s anathema, 'the career woman.'

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