Gary Dahl, who died earlier this year at age 78, will always be remembered for inventing the 'Pet Rock,' a 1970s novelty toy craze. The brilliant salesman essentially sold rocks for a living, and managed to make millions through his 'ridiculously successful marketing scheme.'
Although he began his career as an advertising copywriter, Dahl quickly turned entrepreneur when his idea of selling rocks as pets took off. It all started when Gary Dahl was in a bar listening to his friends complain about their pets. This gave him the idea for the perfect 'pet': a rock.
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