In the Victorian era, women would be slut-shamed for wearing makeup. But when suffragists turned lipstick into a badge of liberty, a woman entrepreneur by the name of Helena Rubinstein decided to capitalize on the movement. At her beauty parlors, she offered women the liberty to reinvent their image, but it came at a cost, the slavish devotion to unattainable beauty ideals.
Collectors Weekly has the story of how the modern-day cosmetics industry became such a behemoth.
(thanks Lisa)
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