If you see an advertisement for a watch, chances are you'll see the watch's time set to 10:10. Watchmakers have traditionally chosen 10:10 as their display time because it ensures that the watchmaker's logo, which is usually engraved beneath the 12, isn't obscured by the watch hands.
Apple, however, chooses to display a slightly different time on all of its Apple Watch promotions, setting the time one minute ahead to 10:09 rather than 10:10. Why is that?
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