Something we have all no doubt noticed is the increasing fixation with what is going on our smartphones. If it's not ourselves, then we regularly see other people walking down the street pre-occupied with their phones.
It's not uncommon to see friends in restaurants interacting with their phones rather than each other - all missing what is going on around them and reducing their quality of life as a result. This short animation is a playful tale of this modern phenomenon.
Vimeo link
(via Laughing Squid)
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