Last week, British pollsters YouGov launched a new website that allows users to view target audience profiles of companies. That sounds boring but you can have a lot of fun searching YouGovProfiles for more information about things you care about. Of course, this is only about British people who have a special interest.
For example, you can search for British people who have an interest in the USA. The profiles of all these people are then combined. You can see what differentiates Britsh people in categories as lifestyle, personality, brands, entertainment, online presence and media.
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