Type has a long and rich history, not just in its shapes but also its organization and presentation. Scholars have discussed the marriage of roman and italic, originally independent forms. Others have charted the idea of 'bold,' the shift of weight that is a signal all by itself. But the idea of a typeface name has received less attention.
Today, we expect a name to be a unique designation, independent of context, emphasizing personality rather than structure. It wasn't always this way. When was the beginning of this concept? As with most of type history, the answer is complicated.
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