Wednesday 27 August 2014

This Is How Heineken Became The Best Known Brewery In The World

image credit: Ian Lloyd

Heineken turns 150 this year. The Amsterdam based brewery claims to be the world's most international brewery; its beers are available in 178 countries around the world. By production volume Heineken is the number one brewery in the world.

One of the key features of Heineken's success has always been its advertising strategy. Late Freddy Heineken was renowned for his marketing skills. He once said: 'If I wouldn't have worked with Heineken I would have gone into advertising.' Here's an overview of some of Heineken's finest ads over the years.

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