Saturday 22 June 2013

15 Unbelievably Sexist Vintage Ads

image credit: The LAMP cc

During the 2013 Super Bowl, there were thousands of tweets with the hashtag '#NotBuyingIt.' The online conversation brought attention to sexist television commercials that were broadcast while the game was in progress.

Given that almost 50% of the Super Bowl audience is made up of women, and that females control up to 85 percent of consumer spending as a whole, these ads run the risk of alienating a huge amount of people rather than encouraging them to buy their products. Yet sexist advertising is nothing new. Take a look at these 15 ads from the past.

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