Marketing is an ever-growing field, and one that provides a great deal of room for creativity, innovation and exciting campaigns - not least when it comes to film promotion. Good marketing strategies can guarantee a movie's success and thrust low-budget films into an unexpected spotlight.
These 10 marketing campaigns used a wide range of techniques to bring their movies to the forefront of public consciousness. Methods included are parody trailers, elaborate treasure hunts, and even talks from the future.
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