Saturday 20 April 2013

15 Best Cross-Promotional Happy Meal Toys

image credit: Ursala Erdbeer cc

If there's one thing McDonald's excels at, it's staying ahead of the game. Since its humble beginnings the famed hamburger purveyor has learned to make rapid adjustments in response to changing market trends.

One of the company's most successful - yet criticized - ideas has been the creation of a meal perfectly tailored for children. Offering colorful boxes, smaller portion sizes and free collectible toys, Happy Meals have been popular with kids since they debuted in 1979. Here are 15 of the best cross-promotional, business-partnering promotions in Happy Meal history.

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