Wednesday, 13 February 2013

Why You Love That Ikea Table, Even If It's Crooked

image credit: Steve Webel cc

Have you ever spent a couple of hours working on a craft project - or a presentation for work - and then fallen in love with what you've accomplished? Do the colors you've picked for your PowerPoint background pop so beautifully that you just have to sit back and admire your own genius?

If so, get in line: You're the latest person to fall victim to the Ikea Effect. The name for this psychological phenomenon derives from the love millions of people display toward their self-assembled furniture from the do-it-yourself store with the Scandinavian name.

(via ackackack)

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