Families and friends have been sending each other holiday greetings for hundreds of years, but Christmas cards weren't a popular tradition until the late 1800s. However, it was the Valentine, already incredibly popular with Victorians, that laid the groundwork for the commercial success of its Christmas counterpart.
Many early Christmas cards were issued by Valentine publishers using similar designs and motifs, such as cupids and flowers. Consequently, they do not seem very seasonal to the modern eye.
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