Tuesday, 13 November 2012

Why Do Auctioneers Talk Like That?

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Auctioneers rattle off at a tongue-twisting speed. Why do they talk like that? Apparently they do that to hypnotize the bidders. Auctioneers don't just talk fast - they chant in a rhythmic monotone so as to lull onlookers into a conditioned pattern of call and response.

The speed is also intended to give the buyers a sense of urgency: Bid now or lose out. And it doesn't hurt the bottom line, either. Auctioneers typically take home from 10 to 20 percent of the sale price. Selling more items in less time means they make more money.

(via Miss Cellania)