Tuesday, 11 September 2012

Why Ordinary Things Go Pink

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Score one for the Internet. Not long after Bic launched its new line of 'Bic for Her' ballpoint pens - boasting an 'elegant design' that features a thin barrel to fit a women's hand - women and men alike hopped on Amazon.com to bombard the product page with hilarious and brilliantly snarky reviews.

But what did we do before the Internet? After all, this definitely is not the first time women have had pastel products shoved their faces. Between the late '40s and the early '70s, everything from golf balls and telephones to toy trains were made in hot pinks and pastel 'for her' colors and marketed toward women.

(thanks Lisa)

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