Octogenarians are rarely described as 'seductive.' But when a 2009 poll asked 3,000 British newspaper readers to name the world's most seductive scent, the winner was no spring chicken. Nearly nine decades after its creation, Chanel No. 5 took the title.
Nearly as important is its legend within the industry. To the masses, Chanel No. 5 is synonymous with the essense of luxury and lust, trapped in a square-cut bottle. Just the name seems to carry an almost mythic power. But is Chanel No. 5's success purely the result of genius marketing? And just how did this magic potion of a scent end up at the perfume counter in the first place?
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