Wednesday, 1 August 2012

The Rules That Protect Tech Company Brands

Most well-known brands have strict rules about exactly how they want to be represented by people they work with. Technology companies are no different, and perusing brand guideline documents uncovers exactly how some of the best-known names in tech want to be treated when it comes to their logos and trademarks.

For example: foursquare is foursquare, not Foursquare. Twitter insists that if you're talking about tweeting on Twitter, you should write it with a capital 'T.' And Facebook says: Do not use Facebook, or any other of our trademarks, as a verb. And don't pluralise them either. Trademarks may not be modified in that manner. Here's a look at some of the most interesting - and sometimes odd - brand protection rules out there in the tech world.

0 comment(s):