Smoking is growing more taboo now, but back in the 1930s, cigarettes were sexy. And where there was smoke, there were matches. At one point, nearly every business in the country, whether it was a national chain or a local Mom 'n' Pop, produced logoed matchbooks to help their customers fuel their nicotine habit.
Matches were shaped like bowling pins, beers, and sexy ladies. Believe it or not, they compass everything from WWII racism against the Japanese to burying your dead to living it up in Atlantic City.