How do you pronounce Hermès? Or Stella Artois, Kinerase, Saucony, Adidas, Porsche? A company's name should be a lot of things: unique, catchy, memorable... but what about pronounceable? Be it due to a language barrier or just bad planning on the company's part, many people go around mispronouncing high-profile brand names.
Think you're immune to phonetic slip-ups? Here's a list of some of the most commonly mispronounced brand names.
(thanks Cora)
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