Coca Cola has launched a new marketing campaign in Singapore. A Coke vending machine was installed overnight at the National University of Singapore. Instead of it's logo, the machine says 'Hug Me.' You don't have to put money in, the machine responds only to hugs. By doing so, you get a free Coke.
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This is part of their marketing strategy Or marketing initiative called “Open Happiness,” for the celebration of 100 yrs in services.And actively thinking of other means to directly reaching its customers.
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