An interactive hoarding at a London bus stop aims to show a 40-second advertisement only to women and girls. The screen showing the short video campaign, by children's charity Plan UK, is located at a bus stop opposite Selfridges on Oxford Street. A camera will measure facial features of the person standing at the screen to decide whether it is a man or a woman. It guesses right 90% of the time.
If it is a male, the screen will direct him to the charity's campaign website. The advertisement highlights the issue of women and girls in developing countries, who face poverty and discrimination, not getting the choice to decide how they want to lead their lives.
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