Black Friday is the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. Black Friday is not actually a holiday, but many employers give their employees the day off, increasing the number of potential shoppers.
It has routinely been the busiest shopping day of the year. Social media analysts at Mashwork monitored more than 270,000 tweets between Sept. 26, 2011 and Nov. 17, 2011 and found out where shoppers will be spending their money this upcoming Black Friday (whether it's online or in line), and what products they're going after.
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