Urban graffiti has long been the preserve of disaffected youth, but now marketing and advertising creatives are taking advantage of its eye-catching appeal.
Advertising has been ubiquitous on city streets for so long that many people simply ignore it unless it is particularly insightful or clever. Yet graffiti can draw the eye in a way that normal, everyday advertising cannot, provoking conversation and true brand awareness.
(thanks Ritu)
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