Wednesday, 13 October 2010

Gap Will Keep Classic Blue Box Logo

High street retailer Gap has been forced to scrap an expensive new logo days after its launch following an online backlash from consumers. Thousands of critical comments greeted the new version of Gap's logo when it was launched on the company's website last week.

The American group has now been forced to make an embarrassing U-turn. Marka Hansen, president of the Gap brand in North America, said:

Since we rolled out an updated version of our logo last week on our website, we've seen an outpouring of comments from customers and the online community in support of the iconic blue box logo. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on any further.

In the meantime, the website will go back to our iconic blue box logo. We are clear that we did not go about this in the right way. This wasn’t the right project at the right time for crowd sourcing.

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