The concept behind a product tie-in is simple. When a TV or movie studio has a new project to advertise, they create products to embed images of star characters and logos in our psyche. Their hope is that this translates into increased ticket sales, or loyal viewership.
The problem is that this marketing tactic - besides being a bit sleazy - usually takes a painfully lazy and uninspired approach. Take a look back at some of the most egregious acts of these marketing shenanigans.
(thanks Chris)
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