An effective brand isn't just one you can recognize. It should stand for something greater. A brand is the symbol of a company that requires no explanation. Today's brands evoke emotion and symbolize not just a product, but a lifestyle.
From Apple and Red Bull (the good) to Taco Bell and Facebook (the bad) to BP and Goldman Sachs (the ugly), here are today's best and worst brands.
(via Look At This...)
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