Sunday 25 July 2010

Toyota's 'A Glass Of Water' Challenge


Toyota believes that driving with a glass of water on your dashboard would lower your fuel consumption by 10%. Of course, they don't want you to actually drive with a glass of water on your dashboard and you also don't have to drive a Toyota.

All they want is that you apply the principles of driving with a glass of water. You can do this by simply imagining a glass of water on your dashboard while driving.

6 comment(s):

Anonymous said...

There's a lovely idea for road safety. Drive round imagining a glass of water on the dash and that won't take your mind off the road at all will it?

Some people really are as stupid as they first seem aren't they?

Tunes said...

It's actually not a bad concept. It helps you visualize stopping, accelerating, and turning more gradually, which also means anticipating all those things further in advance.

Anonymous said...

I smell am iPhone app here.

Dan said...

Ironic - this from the company most recently famous for uncontrolled acceleration due to throttle issues.

Anonymous said...

@Dan

And jerky brakes of course.

tahrey said...

Brilliant ... except for three things.

1. It takes your attention off the road.
2. There's nothing uneconomical about moderately hard turns of the type that - going by experience with transporting poorly secured drive-thru fast food - would spill the water everywhere. In fact it's probably more economical to be able to cruise through them at a steady speed, than having to (gently!) slow down before them then (gently!) accelerate back up to cruising speed. Plus you'd be getting in the way even of the trucks.
3. Do emergency stops or the need for swerve avoidance of other road users being crazy not exist in Toyota's world?

I know you're only supposed to be visualising it, but you'll probably have to do it For Reals the first few times in order to realise just HOW gentle you need to be to avoid spilling the fluid. Probably a lot gentler and all-around slower than you've ever driven before. Personally I'll stick to getting up to a speed where I can engage top gear (best way of improving the economy of your existing vehicle, stay in highest non-labouring gear) as quickly as possible without racing the engine on the way, and adjusting my braking to try and get through e.g. traffic lights without having to stop or reduce too much from that cruising speed... which may involve some harsh braking occasionally.