Tuesday, 13 July 2010

The Evolution Of The Logo

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Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is not that hard to do and another said that logos are dead; some rebutted while others concurred. Why all the fuss?

Smashing Magazine has a look at where logo design comes from, what state it's in currently, and where it's headed in the future. Where does a logo ultimately derive its power from?

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