David H. McConnell started Avon in 1886 without really meaning to. McConnell sold books door-to-door, but to lure in female customers he offered little gifts of perfume. Before long, the perfume McConnell was giving away had become more popular than the books he was selling, so he shifted focus and founded the California Perfume Company, which later became Avon.
Some companies find their niche and stick to it. Others, though, have to adapt to changing markets in order to thrive. Here's a look at some companies that switched industries at some point in their histories, usually for the better.
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