Wednesday, 5 August 2009

Say No To Plumping


Foster Farms, a poultry company from California, USA, created the 'Say No To Plumping' campaign. Plumping is the practice of injecting saltwater, chicken stock, seaweed extract or some combination thereof into chicken to increase its weight and price, while simultaneously increasing sodium content by up to 700%.

Plumped chicken is 85% chicken and 15% saltwater. A person is likely to spend $1.50 per package on saltwater when buying plumped chicken. The average household could waste more than $150 a year on saltwater. The USDA estimates that plumping can cost American consumers up to $2 billion per year.

(thanks Miranda)

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