Color offers an instantaneous method for conveying meaning and messaged in your logo designs. It's probably the most powerful non-verbal form of communication designers can use.
Our minds are programed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch. The bottom line is that color is a very important part of our daily lives.
1 comment(s):
Fascinating post! I can see where color choice can be one of the most important decisions in any campaign to win people over to something. Thanks for the great info. www.satisfiedsole.com
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