In an attempt to regain sales lost during tough economic times, many companies are spearheading brand redesigns in hopes that a little creativity will go a long way. Putting the theory to work are some of the most famous food and beverage brands out there.
Drawing on everything from individual setbacks, sales goals and competition as additional motivation behind the marketing makeovers, each case is unique in terms of the specific reasons behind the transformation - and the consumer reaction they've provoked thus far.
(thanks Annie)
1 comment(s):
Pepsi's new logo looks too much like the Obama logo. I'll never drink a pepsi again.
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