Michael J. Tarr, a Brown University scientist, and graduate student Adrian Nestor have discovered this color difference in an analysis of dozens of faces. They determined that men tend to have more reddish skin and greenish skin is more common for women.
The finding has important implications in cognitive science research, such as the study of face perception. But the information also has a number of potential industry or consumer applications in areas such as facial recognition technology, advertising, and studies of how and why women apply makeup.
(via Neatorama)
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