The prints we make for our daily use not only use paper, but also ink. Lots of ink. According to Spranq (a Dutch creative communications company) that is partly unnecessary. They therefore developed a new font: the Ecofont.
A good idea is always simple: how much of a letter can be removed while maintaining the readability? After extensive testing with all kinds of shapes the best results were achieved by using small circles. This resulted in a font that uses up to 20% less ink. Free to download, free to use.
1 comment(s):
It’s a pretty wide design. You might save ink but you’d use a lot more paper.
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