Brand Tags is a collective experiment in brand perception. The basic idea is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is. What is the first thing that pops into your head when you see a company logo?
See what other people think a brand is. Some examples:
Pizza Hut = greasy, fat, cheap.
Google = search, internet, evil.
Heineken = beer, dutch, green.
Coca-Cola = classic, coke, drink.
Microsoft = computer, crap, monopoly.
(via Urlesque)
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