Nowadays, if a cartoon character doesn't have corresponding action figures, lunch boxes, pencils and stickers, it is considered a commercial failure. The first comic strip character to be merchandized in this way was R.F. Outcault's bald, nightshirt-clad Yellow Kid.Richard Felton Outcault was the creator of two of the most popular comic strip characters of early 20th century America, The Yellow Kid and Buster Brown. Considered to be the first popular comics character, The Yellow Kid was a New York sensation from 1895-98, appearing in two newspapers daily and creating an industry of related merchandise.
The Truth About the Creation of the Yellow Kid.
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