Monday, 1 October 2007

Demographics Prediction

Demographics are the statistical characteristics of human populations, such as age and income. Demographics are used to identify who your customers are (now and in the future), and how likely they are to purchase the product you are selling.

Microsoft's Demographics Prediction can be used to predict a customer's age, gender, and other demographic information according to his or her online behavior - that is, from search queries and webpage views.

2 comment(s):

Dan said...

www.playboy.com comes in at 66% male-oriented. So does www.hustler.com

www.tuckermax.com comes in a little higher, 70%.

Meanwhile, Cosmopolitan (www.cosmomag.com) comes in 82% female.

I think their male sensor needs tweaked. Say, add (subtract) 17% male to those results, at least.

Gotinha said...

URL: http://blogotinha.blogspot.com/

Gender: Male-oriented, with the following confidence:


Male :0.61
Female :0.39