A site's he/ she ratio is measured by counting the number of pages on the domain containing the word 'he,' then searching for the number containing 'she,' and then looking at the two numbers in comparison.
It's a nice little application made by Philipp of Google Blogoscoped. It does not necessarily reveal whether a site is primarily appealing to a male or female audience.
Here is The Presurfer's he/she ratio.
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