Honda's 2007 Formula One race car will feature a huge image of the earth in place of the traditional advertising and sponsor logos. The car's unusual livery is part of a Honda initiative designed to help raise awareness of the environmental issues facing the planet.As part of the initiative, anyone will be able to pledge their support to Honda's green commitment and make a donation to an environmental charity. Those doing so can get their name put on the car, with each name forming a tiny individual pixel which will help build the image of planet earth.
3 comment(s):
Here's a thought... maybe lose the F1 car, and devote the time, money, and other resources to something productive?
And miss all the fun?
No way!
I think that's a wonderful idea. I'll do the same to my Hummer.
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