Monday, 8 August 2011

Why Are Some QR Codes More Scanworthy Than Others?

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Those quick-response (QR) codes you see spreading far and wide give smartphone users a painless way to go to a company's website, get discounts or gather contact information. But some QR codes are scanned more than others.

Researchers at Lab42 wanted to know what makes certain codes so scanworthy, so they conducted a survey via social networks, and found out that many people don't even know what a QR code is.

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