Sunday 3 July 2016

17 Commercial Failures From Brands With Spectacularly Bad Ideas

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While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it's not the first company to reach for the stars... and fail utterly and completely, thereby forever securing a spot in the brand failure hall of fame, never to be forgotten.

Keurig is far from alone, of course: many companies have tried to bank on former successes by coming up with some strange ideas. Here are 17 examples of companies who thought they had the next big thing, only to fall flat on their faces.