In the mid 1960s Scientific American began to look for ways to increase circulation and, perhaps more importantly, to expand their roster of advertisers. To help, the publisher Gerald Piel hired the iconoclastic marketing genius Howard Luck Gossage.
Gossage, who ran his small agency out of a converted San Francisco firehouse, became known for ads that engaged readers through brilliant tongue-in-cheek copyrighting and unusual contests and promotions. He decided to target airlines as potential advertisers for magazine and created the '1st International Paper Airplane Contest.'
1 comment(s):
I remember to have read this book in the library at least 35 years ago...
Thanks for the flaschback in time...
I consider the plane of the first (stroboscopic picture) the most elegant one, as it only requires 3 parallel folds..
B.
Post a Comment