Ever wondered why so many startups use misspelled words and words ending at -ly in their names? You've heard about them: Visually, Listerly, Bitly, Forkly, Foodely, etc.
Companies want to portray themselves as creative, friendly and forward-thinking. Somehow, this evolved into a common trend that sees startups all with -ly, -me, or -fy in their names. Dropping vowels are also a thing - and in some ways, that helps with differentiating the company from a regular word and shortens its URL.
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