Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt offers this summary: 'This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.'
Since its creation, autocomplete has become a popular device for social debate but these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them.
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