Sometimes, just trying something different can promote great brand awareness and generate hype and attention. Rather than plastering cities with yet more billboards and posters, some companies are instead choosing to clean up urban areas. And whatever people call it - reverse graffiti, clean tagging, green graffiti, clean advertising or grime writing - the idea is the same.
The technique draws the public eye, and when it's tied in with social media and other interactive and online strategies, it can generate a huge amount of publicity. Take a look at 10 companies that have used this exciting creative method in their marketing campaigns.
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