As far back as the early 1950s, cigarette advertising had begun to attract controversy, yet tobacco companies continued to pour money into their marketing efforts. When people began to express uncertainty about the health effects of smoking in the early 20th century, tobacco companies responded with a campaign to reassure the public about their products - and thus safeguard their industry.
To this end, tobacco marketers got actors, athletes and even doctors to endorse their goods and make astonishing claims, with pseudo-scientific medical reports another staple of this strategy. These 10 vintage ads offer an opportunity to explore the attitudes of the day; and by today's infinitely stricter standards, many of them seem almost hilariously outrageous.
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